Hop Culture Keg Stand Shirt

It’s back, baby! Seven years ago, Hop Culture ordered a T-shirt for its first NYC festival with its classic magazine hop logo on the front pocket. Lo and behold, the shirts showed up with the logo…upside down. So what did we do? We called it the Keg Stand Shirt and turned that frown upside down! The tee sold out within 24 hours, and a legend was born. We’re reviving the legacy here with this ultra-limited run of the 2024 Hop Culture Keg Stand Shirt! Relive your “Beer Olympic” drinking days without the rush of blood to your head and cheap beer to your belly. Or maybe just do a “keg stand in your mid-thirties” and wear this shirt instead…that’s what we’re doing. No chugging necessary!

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