For Industry Pros

Insights from the Inside

From brewday hacks to bringing in bigger crowds, we teamed up with Ollie and Untappd for Business to share stories, strategies, and tips crafted just for industry insiders.
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The content below is provided by Ollie®, craft brewery software built by brewers, for brewers.™
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Japanese Rice Lager: A Simple Recipe Achieves Phenomenal Results

It’s no secret that light lagers are gaining traction within craft beer trends. The style has even climbed up Untappd’s Year in Beer charts, ranking third in 2023, just behind IPAs and stout. We’ve written about different ways you can make a quality lager—Mexican lager, helles, and Marzen, to name a few. Rice lager is another trending lager variation you can brew to add a low-ABV, drinkable option to your draft list. We spoke with experts in rice lagers from Atlanta, GA-based Halfway Crooks Beer and Warwick, NY-based The Drowned Lands Brewery to learn precisely what a rice lager is, how to create a recipe for it, what to know when brewing it, and how to nail the fermentation process.

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High Noon, Celsius Recall: A QA Wake Up Call

In late July 2025, the U.S. Food and Drug Administration (FDA) issued a surprising recall involving Celsius Astro Vibe Energy Drink, Sparkling Blue Razz Edition. Due to a packaging error involving a shared supplier, some cans labeled as this non-alcoholic energy drink were actually filled with High Noon vodka seltzer, exposing unsuspecting consumers to unintentional alcohol ingestion. While no injuries have been reported, the incident raises important concerns about labeling integrity and product safety. In this article, we’ll break down what exactly happened in the High Noon–Celsius recall, how mislabeled alcohol made its way into energy drink cans, and what it means for the beverage industry. More importantly, we’ll explore why craft breweries need to pay attention. From quality assurance lapses to packaging mix-ups, this incident underscores how vital traceability, labeling accuracy, and supplier oversight are—no matter the size of your operation. Whether you’re producing small-batch lagers or scaling up for regional distribution, the lessons here apply to you.

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Who Won at the 2025 U.S. Beer Open?

The U.S. Open Beer Championship is one of America’s most comprehensive and fiercely competitive beer competitions—boasting over 170 judged styles and more than 8,000 entries in 2025 alone. In this article, we’ll explore everything from what the competition is, where to find results, and shine a spotlight on Ollie-powered breweries that earned honors at the 2025 US Beer Open.

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The content below is provided by Untappd™ for Business, the industry-leading digital marketing solution for breweries, bars, restaurants, retail venues, and more!
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The Ultimate Guide to Local SEO for Restaurants, Bars, and Breweries

To succeed and grow your restaurant, bar, or brewery  you need to stand out in local search results. Whether someone is searching for the "best craft beer near me" or "top-rated seafood restaurant in [your city]," Local SEO (Search Engine Optimization) helps your business appear at the top of those search results. With 81% of consumers using Google Search and Maps to find local businesses, and nearly 90% of customers choosing a business on the first page of search results, optimizing your online presence is essential. This guide will walk you through Local SEO strategies tailored for restaurants, bars, and breweries, covering Google My Business, website optimization, online reviews, local backlinks, and more. By the end of this guide, you’ll have a step-by-step action plan to increase your search rankings, attract more local customers, and grow your business.
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How Much Should a Website Cost in 2025? A Guide for Restaurants, Bars, and Breweries

In today’s digital world, having a well-designed, functional website is essential for restaurants, bars, and breweries. It goes beyond having social media. A great website can help attract new customers, showcase menus, accept reservations, and even drive online sales. But one of the most common questions business owners ask is: How much should a website cost in 2025? The answer depends on several factors, including the type of website, features, complexity, and whether you choose a DIY solution or hire a professional web developer. Costs can range from a few hundred dollars for a basic website to tens of thousands for a fully customized, feature-rich platform. This guide will break down website costs for restaurants, bars, and breweries, helping you understand the pricing landscape and choose the best solution for your business
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How to Host a Jeopardy! Bar League Trivia Night at Your Business

Trivia nights have become an incredible marketing strategy for bars, restaurants, and breweries to draw in crowds and engage with new customers. With the recent collaboration between Geeks Who Drink, Timeplay, and the iconic television show Jeopardy!, businesses now have an exciting opportunity to host the Jeopardy! Bar League. This partnership combines the global brand recognition of Jeopardy! with Timeplay's cutting-edge technology and the fun of live trivia from the experts at Geeks Who Drink. In this piece we’ll cover what this new collaboration between these two trivia powerhouses is and how you can bring this unique experience to your venue.
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