For Industry Pros

Insights from the Inside

From brewday hacks to bringing in bigger crowds, we teamed up with Ollie and Untappd for Business to share stories, strategies, and tips crafted just for industry insiders.
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The content below is provided by Ollie®, craft brewery software built by brewers, for brewers.™
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Oktober Can Seamers Expands With the New, Compact, Affordable Oktober Canning Line

We chatted with Oktober Can Seamers Founder and Chief Executive Officer Dennis Grumm, who shared about the company’s origin story, what led to the creation of the Oktober Canning Line, the top three benefits of the equipment, what sets it apart, and just how fast you can get the return on your investment.
“AI is an enormous shift in tech, and I don’t think we’ve fully internalized how big the shift is,” Beer Law Center Founder John Szymankiewicz says. “This is at least as big as the difference between email and fax machines. Big changes..”

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Brewery SOPs – Free Templates & Guide

A quick google search will define an SOP as a “a set of instructions that outlines how to perform a task or process in a business.” At the end of the day an SOP is documented instructions that set a standard for a company and aligns the expectations of its leaders and its workers. Think of them as a road map, no different than a GPS giving you step by step directions to get from point A to point B. These don’t necessarily need to be a wall of text or bullet points, but could also include both written and visual cues to help lead employees through a process.

SOPs are intended to make tasks easier for employees and give them less stress. These procedures aren’t intended to be documented once and never updated again, but looked at as an evolving set of instructions and job aids that may include advice and tips from previous employees. These are meant to be used regularly.

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Using AI in Your Brewery: A Legal Take on Maximizing the Tech Tool for Good

When OpenAI released a new artificial intelligence tool called ChatGPT in November 2022, few could predict its operation and marketing impact on countless industries. Within one week, the AI platform had attracted one million users, making it the fastest-growing ‘app’ of all time (better than even Instagram and TikTok). Over the last three years, the incredibly rapid rise of this new technology has impacted businesses, such as breweries, in numerous ways, including helping to develop beer recipes, creating beer labels, and even enhancing the brewing process. While the future of AI isn’t entirely predictable, what is certain is that this technology is not going away. And breweries have to weigh the pros and cons of embracing it.

“AI is an enormous shift in tech, and I don’t think we’ve fully internalized how big the shift is,” Beer Law Center Founder John Szymankiewicz says. “This is at least as big as the difference between email and fax machines. Big changes..”

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The content below is provided by Untappd™ for Business, the industry-leading digital marketing solution for breweries, bars, restaurants, retail venues, and more!
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The Ultimate Guide to Local SEO for Restaurants, Bars, and Breweries

To succeed and grow your restaurant, bar, or brewery  you need to stand out in local search results. Whether someone is searching for the "best craft beer near me" or "top-rated seafood restaurant in [your city]," Local SEO (Search Engine Optimization) helps your business appear at the top of those search results. With 81% of consumers using Google Search and Maps to find local businesses, and nearly 90% of customers choosing a business on the first page of search results, optimizing your online presence is essential. This guide will walk you through Local SEO strategies tailored for restaurants, bars, and breweries, covering Google My Business, website optimization, online reviews, local backlinks, and more. By the end of this guide, you’ll have a step-by-step action plan to increase your search rankings, attract more local customers, and grow your business.
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How Much Should a Website Cost in 2025? A Guide for Restaurants, Bars, and Breweries

In today’s digital world, having a well-designed, functional website is essential for restaurants, bars, and breweries. It goes beyond having social media. A great website can help attract new customers, showcase menus, accept reservations, and even drive online sales. But one of the most common questions business owners ask is: How much should a website cost in 2025? The answer depends on several factors, including the type of website, features, complexity, and whether you choose a DIY solution or hire a professional web developer. Costs can range from a few hundred dollars for a basic website to tens of thousands for a fully customized, feature-rich platform. This guide will break down website costs for restaurants, bars, and breweries, helping you understand the pricing landscape and choose the best solution for your business
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How to Host a Jeopardy! Bar League Trivia Night at Your Business

Trivia nights have become an incredible marketing strategy for bars, restaurants, and breweries to draw in crowds and engage with new customers. With the recent collaboration between Geeks Who Drink, Timeplay, and the iconic television show Jeopardy!, businesses now have an exciting opportunity to host the Jeopardy! Bar League. This partnership combines the global brand recognition of Jeopardy! with Timeplay's cutting-edge technology and the fun of live trivia from the experts at Geeks Who Drink. In this piece we’ll cover what this new collaboration between these two trivia powerhouses is and how you can bring this unique experience to your venue.
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