Craft beer is more than what’s in the glass—it’s about the people behind the pints and the stories that shape the culture.

Crafted For Action is a dynamic craft beer conference and community that champions diversity, inclusion, and equity in the brewing industry. Founded by Atlanta-based beer enthusiast and changemaker Jen Price, the organization has grown into a nationally recognized platform that brings together brewers, drinkers, creators, and thought leaders for important conversations and meaningful connections.

The craft beer industry has so many  individuals who leapt from passionate home brewer to brewery owner. Many people get into the craft beer industry because they want to be brewers. But managing a brewery is more than just creating a great hazy IPA, imperial stout, or fruited sour. Running the business as a whole is paramount to the company’s success, and that starts with establishing guidelines on how people should conduct themselves while on site. An employee handbook is a significant first step to balancing the art of making quality beer while running a stellar business.

“If you are getting into it because you like making beer, you might not want to do this,” Beer Law Center Founder and Owner John Szymankiewicz says. “I work with so many people that start a brewery and the first thing they do is stop brewing – you can hire someone to make. It’s harder to find someone to sell the product, pay the bills, manage the employees, pay attention to costs – all that. And even THEN,  you can make great beer, but if you don’t know how to run a business, you will last less time than a well run  business making mediocre beer.”