This content was originally published by The Hop Review, a digital magazine that joined the Hop Culture family in March 2020.
This piece was written by Tom White.
CHICAGO CRAFT BEER WEEK 2017
The Hop Review Presents:
ULTRA FRESH II
Produced with Lou Dog Events
Last Chicago Craft Beer Week, we brought together a slew of local breweries to showcase their freshest beer — kegged or canned within five days of the event. For CCBW 2017, we’re taking it to the next level. Ultra Fresh II will feature some of the best breweries Chicago has to offer, all pouring the freshest beer you’ll ever get your hands on, in one place. (Full beer list below).
WHEN
SATURDAY, MAY 20, 2017 | 4-8 PM
WHERE
RIGHT WAY SIGNS, 2333 N. SEELEY AVE., CHICAGO
COST
GENERAL ADMISSION: $35
Includes entry into Ultra Fresh II, an Ultra Fresh can of Revolution welcome beer, a Half Acre branded tasting glass, and drink tickets for a sample of each brewery. Additional tickets available. Food available for purchase.
DESIGNATED DRIVER: $10
Includes entry into Ultra Fresh II. Food available for purchase.
TICKETS ARE SOLD OUT
A STORYTELLING COLLABORATION
THE HOP REVIEW X BIG FOOT MEDIA X HOP BUTCHER
To help celebrate the concept of freshness, we teamed up with Big Foot Media, to follow the making of an “ultra fresh” beer–Galaxy Bowl Double IPA, to be exact–from Hop Butcher for the World. We’ll explore the process behind the beer from the beginning boil, to the artwork on the packaging, to the day it fills the can and reaches the drinker.
GRIT | Ultra Fresh Stories from Big Foot Media on Vimeo.
PART 1: GRIT
GRIT, the first in a three-part series, shows us a portrait of a brew day at Chicago Brewery, Hop Butcher for the World – brewing their New England Style IPA, Galaxy Bowl. Jude La Rose, explains the advantages brewers have in tasting the freshest beer around.
GRAPHICS | Ultra Fresh Stories from Big Foot Media on Vimeo.
PART 2: GRAPHIC
GRAPHIC, the second in a three-part series, shows us a portrait of Chicago-based Artist, Dan Grzeca. Dan creates art for musicians and events but most importantly (to this story) the can art for Hop Butcher for the World. In this portrait, we see Dan pulling screens for special edition posters for Galaxy Bowl.
GLORY | Ultra Fresh Stories from Big Foot Media on Vimeo.
PART 3: GLORY
GLORY, the third in our three-part series, takes a peek into the effort required to get Galaxy Bowl from the tank, into the can which ends up in your hand. Jude La Rose speaks to the nuances of one of the most sought after beers in Chicagoland and the payoff moment of cracking that fresh can after all the hard work over the last few weeks.
PARTICIPATING LOCAL BREWERIES & THEIR BEER
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BUCKLEDOWN | Painted Turtle | Session Pale Ale
BURNT CITY | Orb Weaver | Session IPA
CORRIDOR | Laced With Passion | Gose (Collab with Illuminated)
CRUZ BLANCA | Mesa’veza | Dry Hopped Table Lager
DOVETAIL | Pils | Northern German-style Pils
DRYHOP | Hazy Shade of Hipster | NE Wheat IPA
FORBIDDEN ROOT | Stay Lit | IPA (Collab with 3 Floyds)
GREAT CENTRAL | Bock | Traditional German Pale Bock
HALF ACRE | Vallejo | Coastal IPA
HOP BUTCHER FOR THE WORLD | Galaxy Bowl | NE DIPA
HOPEWELL | Cold Brew | Coffee Ale
HORSE THIEF HOLLOW | Northeast by Southwest | NE IPA
ILLUMINATED BREW WORKS | Watermelon Gun | Kafir Lime Farmhouse
LO·REZ | Whitespace | Belgian Wit
MAPLEWOOD | Wokeberries | Golden Ale
MARZ | Double Splash | NE DIPA
METROPOLITAN | Heliostat | Zwickel Lager
NOON WHISTLE | Gummy Apocalypse | NE IPA
PENROSE | Brite Blonde | Tart Blonde w/ Blanc, Mosaic, & Amarillo
PIPEWORKS | Lizard King | Mosaic Pale Ale
POLLYANNA | Summerly | Raspberry Wheat Ale
REVOLUTION | Fist City | Chicago Pale Ale
TEMPERANCE | Greenwood Beach | Blonde Ale
WHINER | Miaou | Barrel-aged Belgian Wheat
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All beer is packaged within 5 days of the event.
Presented in partnership with Right Way Signs, Lou Dog Events,
Matt Tanaka Marketing, & Studio Malt.
