This content was originally published by The Hop Review, a digital magazine that joined the Hop Culture family in March 2020.
This piece was written by Jack Muldowney.
PALMER SQUARE, CHICAGO
This giveaway is now closed. Thanks to everyone who entered and congratulations to the winners!
Tour de Fat is coming to Chicago’s Palmer Square on July 9 & we’ve teamed up with New Belgium to give you VIP access.
New Belgium’s Tour de Fat, a traveling celebration of all things bike, is returning to Chicago Saturday, July 9. Tour de Fat will take place in Palmer Square offering a day of eclectic entertainment, a costumed bike ride, great music, and of course plenty of New Belgium beer–including NBB’s 25th Anniversary collaborations, Fat Tire & Friends, and the highly sought Carnie Blood.
The event is free, but we’ve teamed up to giveaway:
(1) Pair of VIP Kickstand Lounge Passes
– Access to Kickstand Lounge
– Catered food included in lounge
– 4 Free beers
– Tour de Fat Sunglasses
– Miir Insulated Pint Glass
(2) Pairs of Slow Ride Passes.
– 3 Free beers included + Tour de Fat Sunglasses
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To enter, simply fill out the form below, and we will draw the winners on
Thursday, July 7 at 5pm CST. Must be 21+ to enter. Cheers!
Schedule of Events
Featuring live music from Mucca Pazza & Dr. Dog
10:00 am — Ride Registration opens
11:00 am — Bike Ride departs
12:00 pm — Lips Lounge Tapping: La Folie, Hof Ten Doormal, Botanical Imperial
12:30 pm – Slow Ride
1:00 pm — Mucca Pazza
2:00 pm — Carnie Blood Tapping
2:10 pm — The Bike is Right! Game show to win a 2016 New Belgium bike
3:00 pm — Car for Bike Trade
3:40 pm — Dr. Dog
5:00 pm — Event ends.
5:00 pm — Post-wrap party at Boiler Room, featuring Fat Tire ice cream.
The Beers
All beers at the event will be available for $5. Everyone 21+ will be able to sample new and classic favorites from New Belgium, including the brewery’s flagship, Fat Tire, along with their Fat Tire & Friends collaboration series, Citradelic Tangerine IPA, along with more esoteric beers from its Lips of Faith series. It’s also the only place to enjoy Carnie Blood, a beer made in honor of the Tour de Fat Carnies that make this tour possible every year. Carnie Blood Vol. 3 is an Imperial Stout brewed with two single-origin cocoas and chicory. All donations and proceeds from beer and merchandise sales will go to Chicago-area non-profits, West Town Bikes and CHIRP.
The Music
The main stage in Chicago will feature Dr. Dog and Mucca Pazza. Dr. Dog is a Philly-based Neo-Americana Psych Rock outfit that draws inspiration from the Rolling Stones, the Velvet Underground and soul music. Mucca Pazza, a hometown Chicago band, combines theater and marching band vibes with rock band flare. The twenty-plus piece ensemble knows how to get the party going complete with mismatched uniforms, cheerleading, crazy theatrics, and true musical talent.
Tour de Fat is said to be “best described by being there,” but in case you want a visual:
“We can’t wait to bring the magic of Tour de Fat back to Chicago. New Belgium celebrates 25 years this year. To me, more than anything, that means 25 years of Fat Tire shining like a rainbow over a waterfall of ho-hummity. Emblazoned with a red cruiser bicycle, Fat Tire speaks to the inspiration of our company, our founding beers, and our ethos of balance. And so it was and so it continues to inspire us all, let’s celebrate!”
