From Mosh Pits to Mash Tuns: Inside Pinter’s Iconic Iron Maiden Collab

What happens when one of the most legendary heavy metal bands in history joins forces with one of the most innovative beer makers on the planet?

You get a hop-headbanger, right?

Pinter—the award-winning countertop beer maker recognized by Time Magazine as one of the best inventions of 2020—just launched its first-ever music collaboration with none other than English heavy metal cult favorite Iron Maiden.

And it makes total sense. Iron Maiden frontman Bruce Dickinson is a die-hard beer fan, with the band launching its own beer brand and the iconic Trooper Ale over ten years ago.

Together, these two are turning the volume way up with a remixed version of the band’s famed Trooper Ale—now available to brew and pour fresh right from your fridge.

Already known for collabs with craft beer icons like Guinness and BrewDog, Pinter’s first foray into the music world is a sign of even bigger things brewing. Whether you’re rocking out at home or just want a seriously good pint without the fuss, this partnership is pure metal magic.

As Dickinson might sing, “The bugle sounds, the charge begins.”

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Wait, Remind Me: What Is Pinter?

Photography courtesy of Pinter

Born from the brains of two clever, crafty engineers who, at eighteen, just wanted to make beer themselves instead of paying for it, Pinter has evolved into one of the most ingenious beer-making systems on the market.

“You can go to any shop and get a beer,” says Pinter Co-Founder Alex Dixon. “[Pinter] is a completely different way to consume—a different way to create.”

Pinter U.S. CEO Paul Benner sees the innovative home-brewing machine as sitting at the intersection of a few current trends in the States: craft beer, at-home entertainment, and DIY hobbies.

“It’s not just making beer,” he tells me when we meet up during the country’s largest industry conference. “It’s an amazing experience.”

“An elevated experience,” Dixon chips in, noting that less than ten percent of those who try Pinter for the first time have homebrewed before. “We’re literally creating this new segment that hasn’t existed.”

These are folks who may have wanted to try homebrewing but found the barrier to entry too high with traditional kits.

Benner, who opened a homebrew shop in Ohio in 2012 before co-founding his own brewery, Platform Beer Co., points out that the beginner side of homebrewing hasn’t changed much since the ’90s. “There’s been almost no innovation,” he says. “And the problem is that it’s still expensive, takes up a lot of time, and the product usually isn’t good right out of the gate.”

C’mon, folks—you know what we’re talking about. I personally remember the first time I homebrewed. My partner bought me a Groupon (yes, I’m dating myself) to make beer at a local shop. We showed up, made a malt-extract beer, and returned a couple of weeks later to bottle our batch.

Popping the top, I drank probably one of the worst beers I’ve ever had. You can bet those bottles ended up as “holiday gifts” for unsuspecting friends and family.

Pinter flips that entire experience on its head.

Which is exactly why Benner joined the company a year ago. “It’s inexpensive, it doesn’t take time or space,” he shares. “And we pride ourselves on a quality product every time—whether it’s your first time or your hundredth.”

Which is probably why Pinter has sold forty million pints worldwide over the last twelve years.

Dixon and his co-founder, Ralph Broadbent, have thoughtfully redesigned every step of the process to make homebrewing as easy as possible. You just pick from over twenty beer styles—what they call Fresh Presses, a blend of malt extracts, hops, hop oils, and other adjuncts—ranging from IPAs and pales to stouts, English bitters, and brown ales. Add water and yeast, wait a bit, and you’ve got a mini keg in your fridge that’s ready to dispense.

Just tap the handle and enjoy fresh, fresh beer.

Editor’s Tip: Looking for more on exactly how easy it is to brew with Pinter. Check out our full breakdown here

Fresh Beer and Fresher Collabs

Photography courtesy of Pinter

To expand its already diverse lineup, Pinter has teamed up with breweries across the globe to remix their classic beers.
“In craft, new products are really important to keep customers excited,” says Benner. “The chance to work with brands that people know, trust, and believe in—that’s huge.”

Collaboration and trust, he adds, are at the heart of craft beer culture.

Pinter calls these partnerships “remixed versions.”

“We’re not saying they’re identical,” says Dixon. “But we take the brand, the ethos, and the recipe and recreate it using the materials available to us. It’s Pinter’s take.”

For example, they’ve worked with Yeastie Boys to recreate Bigmouth Session IPA, Brewgooder for its Hazy IPA, Appalachian Mountain Brewery for a tropical IPA, and Guinness for a Dublin Porter inspired by a recipe from Arthur Guinness’s original brewing books.

And now? They’ve added a heavy metal banger to the arsenal.

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The Bugle Sounds, The Charge Begins

Photography courtesy of Pinter

A few years ago, Pinter sent Iron Maiden frontman Bruce Dickinson a machine while he was on tour.

“The Trooper X Pinter prototype box arrived whilst on tour last year, so I left it straight to the Killer Krew to try it out. Then, shock, horror! Just a few days later, they’d nailed as fresh a pint of Trooper as I’ve tasted…and I’ve tasted a few!”, said Dickinson.

Based on that, Pinter set out to create a remixed version of Trooper Ale—the band’s iconic flagship English pale ale brewed by Cheshire family brewer, Robinsons.

“Bruce is a beer guy,” Benner explains. “So it wasn’t pulling teeth.” It was just about finding the right version.

Before giving two thumbs up, Dickinson was heavily involved in the process, from tasting to product testing to determining which beer style to launch.

“The Trooper X Pinter prototype box arrived whilst on tour last year, so I left it straight to the Killer Krew to try it out,” says Dickinson in a press release. “Then, shock, horror! Just a few days later, they’d nailed as fresh a pint of Trooper as I’ve tasted…and I’ve tasted a few!”

Officially launched this week, Pinter’s Trooper Remixed is a British ale with lower ABV, less hop bitterness, and a smooth malt character.

Approved by Robinsons Head Brewer, Martyn Weeks, the man who developed Trooper Original with Dickson, Pinter’s version brings the Trooper brewing experience right into your home.

Interestingly, Pinter’s U.S. launch revealed that traditional styles like English bitters with low ABV performed surprisingly well. So Dixon and Benner hope the new Trooper Remixed hits hard in both the U.K. and U.S.

The new partnership encourages beer and music fans worldwide to “Brew a Beast” right from the comfort of their kitchens.
The Trooper x Pinter Experience includes not only the Trooper Remixed Fresh Press, but also a special-edition branded Trooper Pinter featuring Iron Maiden’s iconic Eddie and exclusive Trooper imagery and exclusive Trooper glassware.

With Trooper Remixed, Pinter is continuing its tradition of bold collaborations—bringing music and beer together in one harmonious pour.

“Pinter is a community-focused business,” says Dixon. “And Iron Maiden has this insane community.”

We’re talking in the millions of fans.

“It’s staggering how many tickets they still sell,” Dixon laughs, noting Iron Maiden will be celebrating a monumental milestone this May, launching its highly anticipated “Run For Your Lives” 50th Anniversary World Tour.

With Dickinson a self-proclaimed beer enthusiast himself, it wasn’t hard to see the synergies.

Whether you love heavy metal or just heavily hopped beers, Pinter’s new Trooper Remixed collab is definitely a headbanger—and just the beginning.

What Else Can We Expect From Pinter?

Photography courtesy of Pinter

When asked if more wild collabs are on the horizon, Benner didn’t hesitate.

“The quick answer is, yes!” he exclaimed, revealing there will be upcoming partnerships with some American craft beer icons.

But both Benner and Dixon say they’re especially excited about crossing into other industries, from food to sports to entertainment.
And that’s the magic.

From Guinness to BrewDog to Iron Maiden, Pinter is building a library of remixed classics—beers you already love, now made easier and fresher than ever. It’s revolutionizing great beer, allowing anyone to brew award-winning recipes without the mess, cost, or complexity of traditional homebrewing. Just add water, yeast, and curiosity.

In other words, the bugle has sounded, and the charge has begun.

Whether you’re blasting metal in your kitchen while brewing the new Trooper Ale or sipping a stout in the dead heat of July because you’re an adult and you can, Pinter lets you drink on your own terms.

Because when beer meets innovation—and a little bit of rock ‘n’ roll—you don’t just get a better pint.

You get a revolution in a glass.

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