This content was originally published by The Hop Review, a digital magazine that joined the Hop Culture family in March 2020.
This piece was written by Jack Muldowney.
The “biergarten” is certainly not a new concept here in the States, but you might be hard-pressed to say you’ve come across a version that really separates itself. Bay Street Biergarten in Charleston, South Carolina has done a great job to help do just that, and in no small part to design firm Fuzzco. Here, you can enjoy a pint pulled right at your own table, in a setting that it’s more classic than kitsch. A great mix of cleaned up modern design and vintage Bavarian-style illustration and finishes.
The custom typeface used throughout, paired with hits of the supporting custom hand-drawn type compliment each other in just the way you’d want a Bavarian-inspired brand to do. These letterforms, consistent 2-color design, and interior/exterior finishes really make for a strong, yet approachable and playful identity. That’s something we can get behind. Prost to that!
Design and images by Fuzzco.
COLOR CHOICE: 9/10