Last weekend’s Great American Beer Festival in Denver has provided quite the distraction as we peruse the winner’s circle and line up our wishlists for future beer drinking. There’s been plenty of other happenings in the beer world, however, as this week’s Hoplinks show.

In this edition, breweries get signage, St. Louis beer moves north, Miller Light wins something, and a magazine offers its opinion on what you should drink. Check out the Hoplinks below and let us know what we missed!


Ches Perry, local sign-designer extraordinaire, has been busy doing beautiful work for both Lagunitas Chicago and the new Goose Island brewpub at the United Center. Check out his Instagram account for a couple shots of art in action.

Schlafly, the ever popular St. Louis brewery, is finally coming to the Windy City. You can now find cases of their Pumpkin Ale on Chicago shelves and keep an eye out for their other brews in the weeks to come.

Here’s one take on Miller Light winning gold at GABF for the best American-Style Lager or Light Lager. Makes sense if you look at the category’s guidelines though it would be interesting to see who the other 29 entrants into this category were.

Esquire offers a great take on the dangers of blindly drinking local beer. Well worth a read as this is often the opposite of the general consensus in your home market.

CraftWorks, America’s largest craft brewery restaurant operator, has announced plans to reinvent it’s food and beer menu with the help of former Dunkin’ Donuts executive chef Stan Frankenthaler. The company, which includes brands such as Rock Bottom and Gordon Biersch, plan to introduce the new food and drink offerings over the coming months.