This content was originally published by The Hop Review, a digital magazine that joined the Hop Culture family in March 2020.
This piece was written by Jack Muldowney.
BLAINVILLE, QUEBEC
If you’re a follower of our “Beer & Branding” series, you might recall that we previously covered the rebrand of this Quebec brewery, Boréale, just last year. The cleaned up, modern new look with the polar-bear-focus was executed by Canadian designers, Agency lg2 (who we’ve also featured via their work for Unibroue, here.)
Well, to the benefit of Canadian beer shelves, lg2 was back at it, this time with the packaging design for the newly minted ‘Artisan Series‘ for Boréale. And as stated by the brewery, the design helped push the identity of the brand. “More than ever, we are driven to explore while remaining true to who we are.”
The new series is comprised of five initial offerings, all complimented by beautiful packaging that showcases lg2’s typography, illustration and color theory chops. Altogether, the 6-packs present a unique lineup of ‘niche’ beers, as a refreshing alternative to the brewery’s core lineup, as stated by the project team.
“To be more closely in step with the different behaviors of today’s beer drinkers, Boréale, in collaboration with lg2, has introduced a new product line called the Artisan series, made up of more niche beers. This line complements the Classic series. The Artisan series targets a segment of consumers wishing to discover new, bolder beers. The challenge was to create a different personality for each product while ensuring they were congruent with the Boréale universe.”
“The challenge was to create a different personality for each product while ensuring they were congruent with the Boréale universe.”
“More than ever, we are driven to explore while remaining true to who we are.”
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Images via Agency lg2
SUGGESTED
Be sure to check out our first feature of the Canadian brewery Boréale branding and packaging, from December, 2016, here: