Charleston, South Carolina’s Fuzzco is a well-known entity in the East Coast design world. They’ve touched on creative work for everything from MailChimp to liquor packaging, and most recently, a brewery and can refresh for their across-town neighbors Coast Brewing Company.

Says Fuzzco’s website, Our seafaring, beer-making friends continuously put out some of the best beer we’ve ever had. When they decided to start canning, we had the opportunity to rebrand the company and collaborate with them on the design of their packaging.”

With a cleaned up typographical approach, Coast’s new packaging combines a simple stencil font + clever illustrations to create playfully approachable can designs.

  Previous logo vs. New design
Previous logo vs. New design


Images from Charleston, South Carolina design firm