This content was originally published by The Hop Review, a digital magazine that joined the Hop Culture family in March 2020.
This piece was written by Jack Muldowney.
CLERMONT, CAN
Drav is a beer brand out of Quebec, which utilizes simple vintage type and a bold color palette to provide a distinct aesthetic. That look was created by Montreal based Wedge Studio, and has proven successful for the “super quality beer at a democratic price, brewed for a free and independent generation.”
From Wedge: ”Windsor, a vintage typeface, is paired with an industrial and highly functional Suisse emblem to create a distinct contrast, marked by an ownable and ‘unignorable’ color palette.”
The result is a simplified, utilitarian group of design elements that comes together for a relatively striking visual identity and packaging. Makes ya wanna have a cooler full of cold ones next to your next poolside gathering.
“Drav is a quality beer offered at a friendly price, brewed for a free and independent generation. Wedge has been approached to build a new brand that reflects this state of mind.”
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Images from Wedge.work by photographer Alex Blouin.