This content was originally published by The Hop Review, a digital magazine that joined the Hop Culture family in March 2020.
This piece was written by Jack Muldowney.
LONDON, UK
Established in 2011, London Fields Brewery was an early entrant in the city’s now burgeoning craft beer scene. “Located in one of London’s most creative and energetic boroughs, Hackney, the brewery needed to reflect its locale, but also its ambition to be a bigger part of the UK and world beer market.”
Designed by London firm, The Plant, LFB’s new look aimed to position the beer in a more premium tier–as one of the city’s pioneering craft brands–while pairing a bold aesthetic that hints toward the brewery’s forward thinking creativity.
As The Plant describes, “The background patterns illustrate the energy and contemporary boho culture of London Fields. The elements work together to tell the new story of the brewery.”
“The strong, central, fluid mark for the brand, suggests a quality beer, consistent and well-crafted. It has impact and presence in the fridge. The background patterns illustrate the energy and contemporary boho culture of London Fields. The elements work together to tell the new story of the brewery.”
“Seasonal beers will use illustrations from local artists and create a platform for some cultural engagement.”
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Images from London, England design firm The Plant.
Be sure to check out our previous “Beer & Branding” features of fellow London breweries, for Partizan Brewery, here, & Brixton Brewing, here.
