This content was originally published by The Hop Review, a digital magazine that joined the Hop Culture family in March 2020.
This piece was written by Jack Muldowney.
CARROLLTON, GA
When Greg Smith first contacted CODO Design to brand a new beer project, the team was a bit curious. “We thought he was pulling our leg,” says CODO Founder, Isaac Arthur (who we’ve featured previously here, and here). Printer’s Ale Manufacturing Co. is a production brewery in Carrollton, Georgia that honors Greg’s family story: a great, great, great grandfather in Germany opens a brewery in 1800… His son immigrates to the United States in 1911 where he opens a printing company. Several generations later, Greg still runs that printing company. Homebrewing all the while, Greg decides to go pro.
CODO worked with Smith to develop a strong identity, marrying a beautiful old Jobber press with graphic novels and “just a skosh of punk rock.” The core lineup of beers are certainly intended to stand out in a crowded Georgia market; Cyan, Magenta, Yellow and Black are named after the inks that print shops use every day. To top it all off, CODO then designed and launched a fully-custom responsive website to help tell the Smith family printing/brewing story.
And in conclusion, Arthur lends this bit of perspective to the new beer brand, “We hope you will agree: what these guys are up to is no joke.”
“PAMCO’S branding draws heavy inspiration from the beautiful visual vocabulary of printing—registration marks, halftones and all the lovely imperfections that can arise through the process.”
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Images and photography provided by CODO Design.