In this week’s Hoplinks, Ultra Fresh is back for Illinois Craft Beer Week, a royal decree at The Masters, Goose Island looks to rebound in 2018, a west coast pioneer forecloses, and a lot of beer and jerky goes missing in Montreal. 

THE HOP REVIEW – We are back with another round of freshies. Ultra Fresh III will return to Right Way Signs Saturday, May 19th with some of the freshest beer available during Illinois Craft Beer Week. Last years event SOLD OUT, so keep your eyes on the site and our social channels for details as they roll out.

AUGUSTA, GA — Yesterday kicked off the first round of The Masters, and while beer is a common sight on any course, you may want to restrain yourself from shouting your favorite light beer slogan. Augusta National has banned the yelling of “Dilly Dilly” on the course, anyone breaking the decree could see a quick escort from the grounds. Bud Light has countered by sending 1,000 Dilly Dilly t-shirts to Georgia. []

WEST LOOP, CHICAGO   Goose Island is looking to rebound in 2018, after less than stellar sales in 2017. Recent reports show that nearly every major GI brand was down over last year, many by double digits.  With a new ad campaign asking drinkers to “Think Big About Beer,” new beers, and new packaging, expect to see a lot from Goose in 2018. [Chicago Tribune]

LOGAN SQUARE, CHICAGO – The al fresco favorite,

Parson’s Chicken & Fish, is now serving a house branded brew. If it taste familiar, that’s because it is actually Revolution’s Cross of Gold, packaged in beautiful retro cans. It plans to work with Rev on an originally recipe, in the meantime the gold medal winning beer is perfect to crush right out of the can on the patio… if the temperature ever gets above 50 degrees. [Chicago Tribune]

SAN DIEGO, CA — West Coast IPA pioneers, Green Flash Brewing has been sold at foreclosure to a private equity firm. Perhaps a product of its own success and rapid expansion, other breweries looking to scale up quickly should look at this as a cautionary tale. The brewery has not yet released a statement regarding the sale, but will continue to operate under the new ownership, just on a smaller scale and with new direction.  [Food & Wine]

MONTREAL, CANADA — In a story that could not be more Canadian, Police are on the lookout for thieves in a Montreal suburb who got away with $500 thousand in beer and beef jerky. If you find yourself north of the border and are solicited with Grolsch or Jack Links, call the police. [National Post]


Photo from last years Ultra Fresh II, stay tuned for more details. — by Hilary Higgins.