This content was originally published by The Hop Review, a digital magazine that joined the Hop Culture family in March 2020.
This piece was written by Jack Muldowney.
Pedal Haus Brewery is a small craft beer operation in Tempe, Arizona. And while their branding has since changed (for whatever reason), I felt the need to share the original aesthetic, as created by celebrated graphic designer, Jon Contino of New York City.
With a heavy cycling focus, Pedal Haus played up the two-wheeled inspiration in its design narrative. Contino points out, “With a centralized location, the ability to ride a bike, park it, and enjoy your evening is a core experience of the brewery. The bicycle influence runs throughout the brand and is represented by many of the illustrative marks.”
With such inspiration as its backing–coupled with a solid color palette and an Arizona jack rabbit icon–the Tempe brewery launched with a well considered concept and plenty of playful visual stimulation.
Images courtesy of Jon Contino.